– Gulp!

Build moments to pause into every day:

A timepiece like no other; Sabbatical is a symbol of wellbeing. A watch that helps you not only tell the time but become more purposeful in what you are doing with it. Minimal design doesn’t contribute to the distraction, rather it acts as a stylish reminder to practice self-care.

Watchmaker and timepiece pioneer Armitron engaged Motto to name, brand, and launch a new DTC watch brand. The result is a comprehensive brand language that is analog, subtle, simple, and minimal design that doesn’t contribute to the distraction.


– Consumer Research
– Brand Strategy
– Naming
– Verbal Identity
– Visual Identity
– Packaging